Overcoming Mental Blocks in Marketing

Everyone experiences this. You’ve planned your day. You move on to the next task on your schedule. You pull up all your supplemental files and programs. And then you’re stuck — an imperceptible but nonetheless powerful force is preventing you from proceeding with the task at hand.

So what can you do about this problem? I want to share a couple of tricks that have helped me recently overcome such mental blocks.

Oftentimes such moments of indecision lead to procrastination, which may be rooted in some “pain points” related to the task. My first trick is to write out the subconscious points of pain that are making me want to avoid whatever it is that I’m supposed to be doing. The simple act of acknowledging these avoidance areas and setting them to paper (or screen) will at least propel them out of the realm of the subconscious mind.

Secondly, I find for me that oftentimes a task seems more difficult than it is because I am lacking some knowledge related to it (or just need a refresher course). Taking a break, reading some blogs, or watching some tutorial videos on a site like Lynda.com can go a long way in dispelling the feelings of avoidance related to a task. Learning also contributes new ideas and sources of inspiration, which always tend to cast a fresh ray of light on even the most seemingly odious task.

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