Improving Marketing Skills

bookshop-200x200To round out 2016, I wanted to share three marketing-related books that are on my reading list. It’s important in any career to keep one’s skills sharp, and marketing is no different. I’ve identified four areas that I want to focus on as my own personal strengths in business. They are (1) Writing, (2) Design, (3) Analysis, and (4) Project Management.

To facilitate my self-improvement in these areas, here are three books that I’m planning to read in the near future.

  • The Non-Designer’s Design Book by Robin Williams. Design is important for many collateral projects in marketing, from designing flyers to facilitating web projects. This book has one of the best overviews of design principles.
  • How to Write Copy That Sells by Ray Edwards. Writing in the digital space takes many forms, from tweets to PPC ad copy. But the fundamentals of writing to sell remain the same, and Edwards’s book seems like a good place to review them.
  • Marketing 4.0 by Philip Kotler, et al. Staying abreast of the latest trends in the marketing world pays dividends for digital marketers, and this book to be released next week should be ample food for thought.

What marketing skills are you working on and how?