At the company where I work (let’s call it “Acme”), my title is Head of Digital Marketing, but I am the only full-time marketing person on staff. I started there in April of this year after working outside of marketing for several years. Since then, I’ve been trying to grasp the entire breadth of what is required of marketing for a small business: from strategic planning and research to writing tweets and ad copy.
Aside from the consultants and partners that I work with on social media and web development projects, I have been trying to do a little bit of everything by myself (e.g. strategy, research, graphic design, and product launches, to name a few). I’ve come to the point where I realize the importance of extending my marketing reach by finding and building relationships with freelancers and agencies. Certain aspects of the work just require more attention (and skill) than I can devote to them as one individual (e.g. web design, SEO, graphic design, and content writing).
I will save the pros and cons of working with freelancers compared to agencies for another post. Suffice it to say that there’s a fine balance to be struck between micromanaging and trying to do a lot of work on your own compared to delegating tasks to others and overseeing their work. After considering freelancers and agencies, the next step of course would be to grow an internal marketing team by hiring full-time professionals. I hope that these opportunities will present themselves and I will rise to the challenge to take advantage of them.